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It’s all down to the Colts and the Saints. The game is going to be great. There’s nothing better than a day to chill out and watch football and have junk food. Friends and family all gather around the large flat screen TV and scream and cheer about the game.

But this year, who will win? The Colts scored a victory in 2007 and it will be interesting to see if they win it again or if the Saints can upset them and sweep in for the victory. The game will be played in Miami at the Dolphin Stadium and currently the field is very soggy because of all the rain and storms moving through the South.

Sports addicts say that this is the greatest day of the year. However, the Super Bowl is popular for reasons other than the football game and that would be the ads and the half time show. If companies wanted to buy a spot for a bowl ad then they are SOL.  On January 7, 95% of space had been sold out so there were very few remaining spots. And a 30-second spot sold for up to $3 million each. And these spots came with a high price tag because of everyone that watches. Last year, the Nielsen Company reported that 98.7 million viewers tuned in. So it will be interesting to see how many tune in this year.

As for this year the company that bought the most advertising time is Anheuser-Busch. They reportedly purchased five minutes worth of ad time. So that means the company spent $30 million alone just to buy the airtime. While other advertisers didn’t buy as much airtime, there will still be commercials from other companies including PepsiCo, Frito-Lay, GoDaddy.com, Coca-Cola, Chrysler, Volkswagen, Kia, and more.

And this year’s performer during the halftime show will be the rock band The Who. This is one of the biggest parts of Super Bowl Sunday. Last year alone the NFL reported that 151 million viewers watched the halftime show. And this year the super bowl will be broadcasted in 230 countries so the number could be much higher. So these companies may be paying a lot but they are sure getting their name out there. Oh the Super Bowl is going to be great!

Tags: super bowl, super bowl ads, super bowl game, super bowl half time, super bowl sunday, XLIV super bowl

This entry was posted on Wednesday, February 3rd, 2010 at 1:08 pm and is filed under entertainment. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.