Better Website ROI - An Introduction To Pay Per Play

Better website ROI (return on investment) is a common goal of all webmasters. Until recently, all website monetization was based on the visitor to the website taking some action - either buying something from the site, or clicking on some type of pay per click (PPC) ad. Just because a site had traffic, there was no guarantee that it would make any money. But all that has changed.

Better website ROI is guaranteed through a new form of internet advertising being called PPP or pay per play. As with Google Adsense and other pay per click ads a webmaster might place on his or her site, with PPP ads, the webmaster receives a percentage of the amount paid by the advertiser for the advertising with the rest going to the pay per click sponsor (which would be Google in the case of Adsense). The difference is, with PPP advertising, the webmaster gets paid whenever someone visits a page that is set up with the PPP scripting - the visitor doesn't have to do anything other than simply visit the page. Another huge difference is that PPP ads do not draw visitors away from the webmaster's site like pay per click ads do.

Better website ROI is assured with PPP ads and they do not detract from the webmaster's site. A PPP ad is typically a short audio ad lasting about 5 seconds (with a few minutes between ads) and ads are played automatically on any page set up with the PPP scripting. So, all traffic to the site means money to the webmaster, and PPP payments are quite competetive with what webmasters currently earn on a PPC basis.

In addition, at least for the short-term, multi-tiered affiliate earnings are available for webmasters who get involved with PPP ads. The leading PPP program pays the webmaster 25% on ads on the webmaster's own site, plus 5% on the ads on sites of webmasters he or she refers, plus 5% on the ads on sites those referred webmasters refer. So, in addition to PPP resulting in better website ROI directly on the webmaster's own sites, additional income can be generated through advertising on the sites of other webmasters that he or she refers to the PPP program.

PPP offers every webmaster the opportunity for much better website ROI.

Article Source: http://www.classesandcareers.net/education

George Best is a webmaster for several websites. For more information on how you can increase your website profits through PPP advertising, visit Better Website ROI.

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